Frequently Asked Questions (FAQs)

• Frequently Asked Questions (FAQs)
• Q: What happens during the onboarding and discovery phase?
• Q: How do you start the project after onboarding?
• Q: What is the process for workflow and content calibration?
• Q: When does content production begin?
• Q: How is content quality assured before publishing?
• Q: What happens after the initial content launch?
• Q: Who would be the GrowthX team member dedicated for the day-to-day?
• Q: How KPIs should we measure? What would you consider success?

Q: What happens during the onboarding and discovery phase?

A: In Week 1, we conduct a kick-off call to introduce teams and discuss project goals. We also engage in discovery sessions to go deeper in understanding your company, product, use cases, ideal customer profile (ICP), current strategy, etc. Finally we align on expectations and how to measure success.

Q: How do you start the project after onboarding?

A: In Week 2, we perform initial research to identify AI-powered content opportunities, develop a playbook for AI workflows, and start building the Content Workflow Management system.

Q: What is the process for workflow and content calibration?

A: Weeks 3 and 4 involve further development and refinement of AI workflows (AirOps) and the Content Workflow Management system (usually Airtable) based on feedback.

Q: When does content production begin?

A: Usually by week 5, we ramp up content production and collect feedback on the initial batches of content produced. Our goal is to always get to publishing as quickly as possible to start showing results.

Q: How is content quality assured before publishing?

A: First, we use the first 6 weeks to set the right strategy and calibrate on what great quality looks like for you. We then build multiple custom AI workflows to deliver that quality programmatically and add in several human input and review steps. Finally, we use dozens of tools and standard processes to do a final QA and review of each piece of content before publishing.

Q: What happens after the initial content launch?

A: After the initial content launch our goal is to aggressively refine, iterate, and scale content production based on ongoing feedback. The exact volume depends on your goals and the strategy we align on. We usually recommend a mix of creating new pages and constantly refreshing existing one.

Below is a sample content ramp up plan.

Q: Who would be the GrowthX team member dedicated for the day-to-day?

A: Every customer is assigned a fully dedicated content operations lead with a strong background in SEO and writing. This person has advanced verbal and written English proficiency.

Everyone on our team goes through 300+ hours of intensive training on a variety of topics like:

• SEO, keyword research, backlinking
• Tools training like Notion, Airtable, SEMRush, Ahref, etc
• Prompt engineering
• Building AI workflows in AirOps
• Content marketing and strategy
• Hands-on exercises to simulate day-to-day

On top of that, every customer assigned an experienced strategist with a proven track record. This person will be guiding the strategy and execution every step of the way and will be heavily involved especially in the first six weeks.

Q: How KPIs should we measure? What would you consider success?

A: Our ultimate goal is to drive real revenue for your business but we understand you often have to build distribution before conversion and monetization.

Our approach emphasizes a strong focus on controllable inputs rather than outputs. This philosophy is rooted in the belief that by optimizing the factors we can control, the desired outcomes will naturally follow over time.